2008-07-04,
Category,
Marketing,
General Ideas
Never let a day pass without engaging in at least one marketing activity.
Determine a percentage of gross income to spend annually on marketing.
Set specific marketing goals every year; review and adjust quarterly.
Maintain a tickler file of ideas for later use.
Carry business cards with you (all day, every day).
Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.
source: SBA
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2008-07-01,
Category,
Marketing,
Some Ideas
Consider placing ads in your newspaper's classified section.
Create a direct mail list of hot prospects.
Distribute advertising specialty products such as pens, mouse pads, or mugs.
Write an ad in another language to reach the non-English-speaking market. Place the ad in a publication that market reads, such as a Hispanic newspaper.
Advertise in a specialty directory or in the Yellow Pages.
Create a new or improved company logo or recolor the traditional logo.
source: SBA
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2008-06-11,
Category,
Marketing,
 |
South Florida
SBA Business Resource 4.6MB
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free publication:
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2010-06-30,
Category,
Home Improvement,
This Spanish-language, free monthly color magazine will deliver
excellent editorial content while providing parenting information
and local resources specifically for Hispanic families in South Broward.
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